Hello, I'm
Creative Designer based in Melbourne — happy to share all my knowledge for building beautiful, functional digital things.
I'm a passionate Creative Designer and Front-End Developer with over 15 years of experience crafting digital experiences across Melbourne and globally. I specialise in UI/UX, print design, branding, and web development — turning complex problems into elegant, user-centred solutions.
Dedicated client support throughout the project lifecycle — from kickoff to final delivery and beyond.
Cohesive brand identity systems — logos, stationery, print collateral, and brand guidelines that stand out.
Creative campaigns, social media assets, and digital marketing materials that convert and engage.
Pixel-perfect, responsive websites with intuitive UX — crafted from wireframes to high-fidelity prototypes.
Clean, semantic HTML/CSS and JavaScript — fast-loading, accessible, and built to modern standards.
Strategic brand positioning — visual identity, tone of voice, and brand experiences that connect.
Foundation in visual design, typography and media production — building a strong aesthetic vocabulary for digital and print design.
Advanced study in UX research, interaction design patterns, accessibility and usability testing methodologies.
Professional certification in UX design process — user research, wireframing, prototyping and usability testing.
Leading the design system team — establishing component libraries, design tokens, and cross-functional design standards for 50M+ users.
Drove end-to-end UX for Jira and Confluence mobile — conducting user research, prototyping, and shipping features to millions of teams globally.
Delivered 60+ projects for startups and SMEs — branding, web design, print, and custom web builds using HTML/CSS/JS and WordPress.
Alex has an incredible eye for detail and always delivers work that exceeds expectations. Our brand refresh was seamless — he guided us through every decision with clarity and confidence.
Working with Alex transformed how we think about our digital presence. He's not just a designer — he's a strategic partner who understands both users and business goals.
The website Alex designed for us increased our conversion rate by 40%. His ability to blend aesthetics with user psychology is genuinely rare and incredibly valuable.
Alex delivered our e-commerce redesign ahead of schedule and above spec. His communication throughout was exemplary — calm, precise, and always one step ahead.
Logo design isn't about trends — it's about communicating identity. Here are the principles that never go out of style.
The smallest details carry the biggest emotional weight. A deep dive into designing micro-interactions that delight.
You don't need to be a video editor to create compelling motion graphics. Here's where to start as a UI designer.
From card sorting to contextual inquiry — the research methods I rely on to uncover real user needs.
Good typography is invisible — bad typography is distracting. Master these rules and your designs will speak louder.
Core Web Vitals aren't just an SEO metric — they're a design constraint. Here's how to design with performance in mind.
I'm always open to discussing new projects, creative ideas or opportunities to be part of your vision. Feel free to reach out — I'll get back to you within 24 hours.